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In the report, published by the bank’s Food & Agribusiness Research and Advisory team, the bank says that consumption of cider has increased by 50% in the past decade. In addition to courting emerging cider markets such as the U.S., there remains significant room for expansion in the UK (the most developed cider market) where demographics and consumer preferences look set to support further increases in cider sales.

The report by Rabobank shows that the shape of the cider industry will be heavily influenced by the rise of the “hybrid consumer,” creating an industry in which the super-premium and value products flourish at the expense of the mainstream brands that dominate the present market.

Cider was traditionally a very small beverage category, but in the past ten years the industry has undergone a period of rapid expansion, posting an impressive average annual volume growth rate of 6%. Even so, cider sales are still outpaced by beer – even in the UK, consumption rates are just 20% of that of lager – meaning that there is ample room for the industry to expand.

Rabobank analyst Francois Sonneville comments, “The opportunity for cider companies is more than just simple expansion; behavioral patterns in their core demographic suggest that the ‘hybrid consumer’ trend will have a profound effect on the industry.

“55% of cider drinkers are women, most of whom are under 30 years of age. This so-called female millennial is the demographic most likely to exhibit hybrid consumer behavior, in which people eschew mid-market options in favor of brands at the extreme end of the product spectrum, switching between super-premium and value options as the occasion demands. The premium and mainstream cider brands that currently dominate the sector will need to differentiate themselves or risk losing share. These companies would be well-advised to follow the example of major U.S. brewers and invest in the super-premium segment at an early stage.”

Both the super-premium and value segments of the cider industry are underdeveloped, especially when compared to beer, where craft brewers flourish and cheap options account for up to 20% of the market. Super-premium cider companies face more cost disadvantages than microbreweries when compared to mainstream rivals; limited scalability, lack of tax breaks, and low availability of fruit all result in higher costs, which are hard to pass on to consumers in markets where cider is only just emerging. It is also difficult for the value segment to establish a cost advantage versus mainstream brands because of the strict regulation around the minimum fruit content which results in high input costs.

Despite these hurdles, the super-premium and value end segments are predicted to outgrow mainstream offerings in the long-term. The international premium brands that dominate the present market run the risk of getting stuck in the middle. Mainstream players that react early to the hybrid consumer trend, developing their own super-premium products and investing in strong branding should continue to flourish, facilitating the future growth of the cider industry.

Rabobank’s report on consumption trends in the global cider industry is available to media upon request.

Rabobank Group is a global financial services leader providing wholesale and retail banking, leasing, real estate services, and renewable energy project financing. Founded over a century ago, Rabobank is one of the largest banks in the world, with nearly $1 trillion in assets and operations in more than 40 countries.  In North America, Rabobank is a premier bank to the food, beverage and agribusiness industry.  Rabobank’s Food & Agribusiness Research and Advisory team  is comprised of more than 80 analysts around the world who provide expert analysis, insight and counsel to Rabobank clients about trends, issues and developments in all sectors of agriculture.

Source: https://www.prnewswire.com/news-releases/rabobank-report-cider-consumption-soars-globally-214753371.html

Says author Jeff Altworth in his book, “Cider Making Easy: Everything About Your New Favorite Drink.”

America’s number one alcoholic beverage

Cider was considered to be the most popular drink in the country before the ban on alcohol and after the introduction of this law, a major part of apple orchards were either cut down or discontinued.

Fortunately, the US is in the midst of a cider renaissance and factories are building at a rapid pace.

Dan Pucci (Cider Sommelier) – “For me this is the perfect drink; “It has a clear acidity and is low in alcohol. It is pleasant to drink in the evening or at bedtime.”

Cider is especially popular among women.

Experts say “trust us”

Despite Cider’s current popularity, experts believe it will be even more exciting in a decade. Why? It takes exactly that much time to plant an apple orchard, which means more control over the quality of the apple, which will be “the beginning of a new cider age.”

You can buy the book here: https://www.amazon.com/gp/product/1452134456/ref=dbs_a_def_rwt_bibl_vppi_i2

The purpose of this page is to Promote Cider in Georgia.Creating New Market Opportunity by changing excise tax on Cider !

Problem:

Excise tax in Georgia is 0.00 GEL for wine, 0.12 GEL for beer.Tax on other fermented drinks (including cider) is:

• Less than 5% alcohol – 0.60 GEL;
• More than 5% alcohol – 5.00 GEL;

Solution:

The only thing to do for giving a New Market Opportunity for Georgia is:Removing excise tax on cider, because it’s a wine, but made from fruits;Creating the same taxes as for beer, because both have same alcohol percentage;

This is,

Alcoholic / Non-alcoholic beverage made from fermentation of fruit juice (mainly from apple). The apple juice of any breed may be used for making a sider (including such varieties which are not used for food). In most cases on the second stage of fermentation some cidermakers add sugar or other fruits (such as berries) to regulate the percentage of alcohol. One of the largest producing country is the UK where the law requires producers to contain at least 35% of apple juice (natural or concentrate), but experts believe that “true cider” should consist of 90% apple juice.

Cider Making Process

The cider made from pear juice is called “Peri”.

Excise taxes by years (For Wine, Beer, Mead Wine and Cider)

Excise tax rate for 1998:

• Beer – 0.12 Gel
• Cider, Mead Wine – 2.00 Gel
• Wine – 1.00 Gel / 0.50 Gel

Excise tax increased by 2005

• Beer – 0.20 Gel
• Cider, Mead Wine – 2.50 Gel
• Wine – 1.20 Gel / 0.70 Gel

Excise tax in 2010 increased on Beer

• Beer – 0.40 Gel
• Cider, Mead Wine – 2.50 Gel

Excise tax in 2014 increased on Beer and Cider

• Beer – 0.60 Gel
• Cider, Mead Wine – 5.00 Gel

Excise tax in 2017 changed on Beer and Cider

• Beer – 0.12 Gel
• Cider, Mead Wine – More than 5% – 5.00 Gel / Less than 5% – 0.60 Gel